‘’If you want to go fast, go alone. If you want to go far, go together’’ – African Proverb.
We believe in uplifting both our brands and customers and cultivating a mutually beneficial platform for all to reside. African designers are one of the most influential groups of designers in the world. However, the majority of the well-known and notable ones in the industry have only little or no input in regards to how African fashion is perceived to the rest of the world.
We wanted the world to see African fashion from our perspective, so we created our perspective – and at the core of our responsibilities is prioritizing fashion with integrity, transparency in transaction and inclusivity at all times.”Fashion with Integrity’ means a transparent, responsible and proactive approach to managing the fashion industry’s impact on people, animals, and the environment.’ – ASOS.